Ray’s Weekly  Report 

Rafting down the Blackfoot River

The One Thing 

Cough Cough
Still chokin’ in the
smoke with fires 8 miles north and 8 miles south, but luckily so far so
good.  Getting cooler in the evenings so maybe the fall rains will come
sooner then later and put an end to the fire season.

I Have Been Where
You Are Today
I have been online since 1999, initially starting by providing hosting services,
but have tried about everything that has come down the pike in the last 8
years.  The first five years I might be able to say I broke even with my
online business forays.  I have learned many things the hard way - by
experience and money.  But it wasn’t until about three years ago that I
rose from by break even online business to a full time business that provides me
the income and lifestyle that I love.

When I look back and
determine what changed - what specific actions did I do that made major
differences in my online success - I can point to One Main Thing.  That
would be personal relationships.  When I began to develop personal
relationships they evolved into business partnerships, and they have evolved
into dear friendships.  So the One Thing is not about traffic, software,
websites, systems, or any of the hundreds of "secrets" that are thrown
at us in a almost unrelenting fashion.  The One Thing is  all about
developing one on one relationships.

While discussions on
forums are a good start to defining who you are and what you are about. 
There is nothing that beats one on one meetings with others that share the same
passion as you.  When you meet people face to face there is a chemistry
that created - some people will not have much affect - while others - the
chemistry is there and a bond begins to develop that builds into so much
more.  This bonding only truly occurs with these eye to eye meetings, and
by far the best way to accomplish that is to attend internet marketing
seminars.  There are quite literally dozens of the very top marketers in
our business that could call on the phone and get help or offer my help to - and
everyone of these would be a result of me spending time with them at Internet
Marketing Events.

There are two types
of individuals who "try" to earn mo-ney online.  The first type
of individual treats their online business as a hobby - and they hope that
someday they will earn a profit.  The second type of individual is one who
treats their online business as a business.  They test and they watch their
Return on Investment -their ROI and they continuously look at ways to promote
their business and follow through with action.  One of the most successful
ways a person can grow their online business is to attend events with like
minded individuals and develop relationships which then blossom into
partnerships.  The synergy of working with others will allow you to achieve
far more than you can or will ever be able to do on your own.

You have a small
window of opportunity to attend I feel is the premier online marketing event
next month in San Francisco.  The World Internet Main Event - WIME is
September 13-16. http://reviewsbyray.com/wime
I will be there and would look forward to meeting you personally - maybe we will
have the "chemistry" and develop our own business partnership.  I
am always open to new ideas and concepts and will do what ever I can to help you
become successful - that is what stokes my fire.

I’m not going to
jump up and down and tell you the speakers at this World Internet Main Event
will change your lives - the sales copy explains this quite well http://reviewsbyray.com/wime
- But I will jump up and down and tell you - attending these types of events and
meeting and developing relationships is the one thing that can make all of the
difference in the world between breaking even online and earning and living a
successful online lifestyle.

I believe there are
something like 37 tickets still available - go here now - http://reviewsbyray.com/wime
This weekend will most likely be to late - so click here now
http://reviewsbyray.com/wime

Do the One Thing
that can make your vision a reality.  Look forward to meeting you there!

Make a Difference!

Ray

Elephants
Know Relationships
Are the Key to Their Survival
Do You Know
"The One Thing?"

Ray La
Foy

Ray’s Weekly  Report 

The Mile Marker 124 Fire Blows Up

The Valley Smoke the Following Day

The Fire in You 

Cough Cough
Well fire season has
struck here in western Montana with the "wonderful" side effect of
smokey air.  The fire above is just 8 miles from our home - but fortunately
it is on the other side of the mountains - for now.  Most likely started by
someone throwing a cigarette out of their window along the interstate 90. 
That little careless act has now burned over 6250 acres.  And that is just
one of the 18 major fires in the state.

The Fire in You
What is your passion? What creates the fire in your belly to accomplish what you
do?  One one major difference between very successful people and those that
are not - is the desire to succeed coupled with the drive to move forward
regardless of the obstacles thrown in the way.  We all have downturns and
disappointments in our lives, but in most cases you can take these downturns and
use them as learning experiences and sometimes they even point out
opportunities. While having the forest burn up in many ways is only bad - there
are businesses such as helicopters, fire fighting airplanes, fire crews that
every year travel to where the fires are - help fight them - and are rewarded
with government contracts.

Opportunity abounds
around you whether online or offline.  Examine your strengths and apply
them directly to these opportunities.  I was involved in a conference this
week where we were discussing adwords and developing adwords campaigns.  It
was remarked how we live in a very unique time in history where quite literally
anyone can have a store/website and drive only people interested in what they
are selling,  thru the door.  In the history of mankind this has only
been possible in the last few years.  Of all of the different advertising
mediums - this is quite literally the first time it has been possible to
directly match up what you have to sell with people interested in what you have
to sell.  When you think of any other advertising medium - they all work
more on a shotgun blast effect where you spend money reaching people who have no
interest at all in your product - just so you could reach the few that do. 
This is such a powerful concept that very few have even caught on to.  Can
you see the opportunity?

Match your own
strengths and knowledge - and look inside you to discovery your own
opportunity.  Don’t make the mistake that I see so many people do and that
is to come up with some internet marketing product and try to sell that in a
field that is already over crowded.  Look at the resources that you have
around you - in your own town - in your own life - that can help others. 
Example: Since my ground is in the forest, there is one product that I have
quite literally thousands of  - and that is pine cones.  So here is a
resource that cost me literally nothing and if I wanted to I could sell pine
cones by the thousands online by using this new marketing channel called adwords. 
I could create ads that only people interested in purchasing pine cones would
click and then send them to my pine cones for sale site.  This was not even
possible just a few short years ago.  What opportunity is staring you in
the face?  What could you put your energies and "fire in your
belly" towards marketing?  My wife is gluten intolerant - I read in
the newspaper of a mother who had a child that was gluten intolerant (means you
cannot eat any wheat products) - so this mom has created after experimenting a
rice blend of flour and made a recipe book for cooking for gluten intolerant
people.  This mom is now selling hundreds of pounds of this special flour
each day.  She ran into a problem - she turned it into opportunity! 
What resource or problem do you have that can be your opportunity?

Unique Content
The search engines love
your website to have content that is different then anything else.  I ran
across a tool this week that actually makes it a snap to write a quality article
on any subject  - without even writing a word yourself.  Instead of
paying monthly fees for plr rights articles - this tool makes it possible for
you to write great articles on subjects you know nothing about - it literally
minutes.  Check It out Article
Wizard 
http://www.reviewsbyray.com/artwizard 

Enjoy Your Weekend!

Ray

Elephants
and All Animals
Will Find the Resource
That is Closest and Easiest
To Utilize - What Resources
Do You Have at Your Disposal?

Ray La
Foy

Ray’s Weekly  Report 

Mmmmm Good - Huckleberries

Low and High
Hanging Fruit 

Bears Love
Huckleberries
Since I finished mowing
down all the weeds before they go to seed - it must be berry picking time. 
You may remember how much Yogi Bear and BooBoo his side kick, always went nuts
for huckleberries.   While you may have thought this was some
imaginary berry from a cartoon show - in fact huckleberries are one of brown
bears as well as grizzly bears favorite treats here in the Rocky
Mountains.  We always make plenty of noise and carry our bear spray just in
case when we go out picking these delicious treats.  They kinda of look and
taste like blueberries and go great with pancakes and as preserves.  If you
are ever in Montana, be sure to pick up a jar of Huckleberry Preserves.

While hunting for
and picking these wild huckleberries it came to me that in many ways it is very
similar to selecting and picking niche products and markets.  As we went up
the mountain trail we encountered our first batch of huckleberry bushes. 
The berries on these bushes were 75% ripe - as we went higher in elevation we
found some bushes where the berries were still not ripe at all for picking -
after we went over the pass and started going down, we observed how the lower in
elevation we went - the greater the percentage of berries were ripe.  We
then found the motherlode where the berries were nearly 100% ripe.  In less
than an hour we picked over a gallon of huckleberries from that single patch.

Whether you are
marketing an affiliate product or developing and marketing your own product -
you have to determine

1 - exactly who your
target market is
2 - determine what their interest are
3 - determine the keywords and phrases that they will use when searching online
4 - drill down and determine what is referred to as long tail keyword search
terms
5 - Focus your marketing efforts on the higher converting focused search terms

Example:

Say I was going to
sell Huckleberry Preserves online.  My target market are people who want to
purchase huckleberry preserves.  There would be buyers who want as a gift
and there would be buyers who just want to eat some more delicious Huckleberry
Preserves.  Let’s look at what some of their keyword searches would
produce….

If you do a google search for "preserves" there are 24.9 million
results, and using the Adwords Traffic estimator tool I can see that in order to
get a top ranked Adword listing I would pay around $1.59  per click and I
would receive around 50 clicks a day.  But if I was selling say only
Huckleberry Preserves - most likely there would only be a small percentage of
these clicks that would result in sales - for the simple fact that I am using
too broad of a term. In web terms this would be called "high hanging
fruit." Whether you went the seo route and tried to rank for this highly
competitive keyword or you purchased with expensive clicks - it would either be
expensive or very hard to do - heck you are competing with nearly 25 million
websites!

Now if we do a
search for say "huckleberry preserves" we see that there are only
266,000 results  - 1% of the website competition that there is for
preserves.  That is a dramatic difference.  When I run it thru the
Adwords traffic estimator, I also see that there is less traffic but that it is
still a very competitive Adword ad with number 1 position costing around 61
cents per click - with around 10 clicks per day.  However if I was selling
Huckleberry Preserves - with a good sales page I should be able to convert a
good percentage of these clicks into sales - for the simple fact I have narrowed
down the search term and am providing the visitor exactly what they are looking
for.

Now lets
"drill" down a little more and  do a search for "montana
huckleberry preserves" - now google only shows 47,600 results! 
Currently there are only 5 advertisers with Adwords and number one spot can be
obtained for less than 25 cents.  For the visitor that uses this search
term they are most likely to be in the search and buy mode so conversions of
these clicks would be higher than the 2 previous search terms.  Granted
there will not be nearly the traffic that there is for preserves - but when you
get a click thru - you have a much greater chance of closing the sale then you
would from a click thru from the keyword "preserves".  

This is a perfect
example of low hanging fruit.  Just like when I would pick my huckleberries
- the low hanging fruit was easiest to pick and obtain results.  Also with
only 47k of competing websites - just by using some basic seo and publishing a
few blogs - it would be most likely a search term where you could become a top
10 listing - certainly a lot easier and simpler then going after the keyword
"preserves".

Now certainly there
will not be as many searches for "montana huckleberry preserves" as
there are for "preserves", but if I were to come up with 50 -100 - 200
of these low hanging fruit search terms such as huckleberry jam, northwest
huckleberry preserves, missoula montana huckleberry preserves, etc., even if a
person only got one click every other day from these search terms, you could
very easily end up with more traffic then if you had just used the high hanging
search term of "preserves"

So what we end up
with by using low hanging fruit is:
Low website Competition - easier to achieve top listing with natural search
Low Adword Competition - easier to achieve best Adword Position
Very Low Cost Clicks for top positions - lower marketing costs
Highly targeted visitors - easier to convert into buyers

The problem with
using the low hanging fruit method of marketing however is keeping track of
hundreds of keyword phrases and determining which ones are bringing you sales
and which ones are not.  No one bats 1000 - and one of the keys to
affiliate marketing or marketing your own product is to determine the keyword
phrase campaigns that are not profitable and eliminating them.

Up until this time
watching over hundreds or thousands of keyword phrases was a very difficult and
time consuming task.  But since Affiliate
Radar 
http://www.reviewsbyray.com/radar3
you can now have a systemized way to watch literally thousands of keyword
phrases. I have been able to exponentially increase my number of keyword
campaigns and increase my profits.   Affiliate
Radar is the perfect match for  implementing and monitoring
the low hanging fruit marketing method.  It certainly gets five out of
five stars from me!

WARNING - LAST
CALL - Ends in 4 days!!!

I have been promoting
since the first of the year a private resale and master resale rights bundle
that is better then any package online I have encountered.  Sales for this
package will end this month. When I first started promoting this in January
there were only 240 products - now it has over 436 products.  I talked with
the owner last week and we decided for my members you can get this amazing
package for only $29.95  Go here now - http://www.reviewsbyray.com/recommends/2007se 

Take this package
and use the techniques I outlined in Product Makeover http://productmakeover.com 
and start your own income stream.

Enjoy Your Weekend!

Ray

Elephants
Love 
Low Hanging Fruit

I am not
so sure about
Huckleberries

Ray La
Foy

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Ray’s Weekly  Report 

Rafting Down the Blackfoot River

Summer Time 

Is it Hot Yet??
Out here in the Rockies,
sometime in July every year - most of the ground vegetation turns from the
beautiful greens of spring and early summer to your summer fall version of basic
brown.   Plants, fish, and animals all go into slow and expend as
little of energy as possible mode.  This year in my area we have had a long
string of very hot 100+ days that puts a strain on all living
things.  

The fire danger is
extreme and the smoke from the fires to the west have already hazed over our
dark blue skies.  Where different parts of the country have their hurricane
season or tornado season - we have the fire season.  

One of the best ways
to beat the heat is to go rafting or tubing down the rivers.  In the last 2
weeks I have been rafting on three different occasions.  Sipping a ice cold
beer with your feet dangling in the river as you float down the river watching
bald eagles, ducks, geese, beavers, and the obligatory nude beach(s) - it truly
does not get any better than that.

Simplest Way to
Earn Money Online
One of my most consistent
sources of online income is promoting affiliate products and my own products
using google,MSN, and Yahoo Adword ads.  By using specific keywords I am
able to drive highly targeted visitors to websites that have strong sales
copy.  It is possible to double or triple your money on a daily basis (Some
of my campaigns have been doing that consistently for over six months) - but at
levels which most businesses operate - say 10-15% profit - there are quite
literally thousands of products you can promote and earn that margin, using
targeted ads along with affiliate products.

One of the most
important aspects of earning money online in this manner, is your ability to
track and determine which keywords are in fact the ones that are bringing in the
sales - and more importantly - which keywords do not bring the sales - as those
are the ones that you stop paying for ads for.

I have been beta
testing for a software that does exactly that - it tracks every keyword I have
an ad campaign with and allows me now to track quite literally thousands of
keywords in a very efficient manner. http://www.reviewsbyray.com/radar3
Affiliate Radar not only tracks my keywords, but it also allows me to take all
of my google adword campaigns and drop them right into MSN and Yahoo.  So
instead of spending hours setting up campaigns in MSN and Yahoo - I can
accomplish the same thing now in a matter of minutes.  If the metrics work
in google adwords - I have found they work equally as well with msn and
yahoo.  I find I do not get the same traffic levels - but the ROI is there.

For maximizing your
ppc affiliate sales, Affiliate Radar is the one tool you will want to have to
dramatically increase profits. http://www.reviewsbyray.com/radar3 
If you hurry there are some "early bird get’s the worm" benefits as
they just opened the doors yesterday.  I know several members have already
signed up. Go here now: http://www.reviewsbyray.com/radar3

WARNING - LAST
CALL
I have been promoting
since the first of the year a private resale and master resale rights bundle
that is better then any package online I have encountered.  Sales for this
package will end this month. When I first started promoting this in January
there were only 240 products - now it has over 436 products.  I talked with
the owner last week and we decided for my members you can get this amazing
package for only $29.95  Go here now - http://www.reviewsbyray.com/recommends/2007se 

Take this package
and use the techniques I outlined in Product Makeover http://productmakeover.com 
and start your own income stream.

Enjoy Your Weekend!

Ray

Stay In
the Shade of

The
Elephant

Ray La
Foy